Get to know us

At Willard Insurance Agency, Inc., our professional staff is committed to providing the highest quality insurance products. We are constantly striving to maintain a high standard of excellence in all that we do, while building lasting relationships and mutual trust with our clients.

Currently, the agency serves the insurance needs of over 3,500 individuals, families, and businesses throughout Virginia and North Carolina.

Let us prove our commitment to you. Willard Insurance Agency, Inc. is ready to prepare a no-cost, no-obligation review for you today.

Larry Willard

Owner / Agent

Larry@WillardInsurance.org

30+ years experience

Pam Willard

Owner / Agent

Pam@WillardInsurance.org

18+ years experience

Jessi Willard

Agent / CSA

Jessi@WillardInsurance.org

11+ years experience

Kimberlie Willard Ruimerman

Agent / Marketing Specialist

Kimberlie@WillardInsurance.org

5+ years experience

Kylie Hedges

Agent / CSA

Kylie@WillardInsurance.org

5+ years experience

Coco Willard

Official Mascot

Likes treats, licking people, and greeting customers.

Karri Murdock

Agent / CSA

karri@WillardInsurance.org 

Kim Brown

Agent / CSA

kim@WillardInsurance.org

F.W. Hirt Quality Agent Award

Erie Insurance presented the F.W. Hirt Quality Agent Award to Larry Willard of Willard Insurance Agency in October of 2020. This award requires a committee of district sales managers, branch managers, regional vice presidents, underwriters, and top management to select the award candidates, and Erie’s president makes the final decision on who receives the award. The agent who receives this award must rise to extraordinarily high standards not only in business, but in their ability to communicate and build relationships with others. This agent consistently has a positive attitude, strives to be the best he/she can be, and always puts customer needs as a priority. This is the most prestigious award presented from Erie Insurance, and very few agencies have the honor of receiving it. When Larry received the award, he said: “We are humbled and honored to receive the F.W. Hirt Quality Agent Award from Erie Insurance. Erie Insurance has been a great partner for over 19 years, and I look forward to a continued relationship with them.”

Giving Network Award

Erie Insurance presented Larry Willard of Willard Insurance Agency with The Giving Network Agency of the Year Award in 2019. This award recognizes agents who demonstrate a sincere, genuine, and long-term commitment to community involvement through fundraising, service, and donations to community events. The agent who receives this award represents kindness, care, and a giving heart. Not only does this agent and their agency engage with the community, but they also encourage others to participate in community events too. Only one agency from each branch is presented this award each year. In honor of their extraordinary involvement with the community, Erie makes a $2500 charitable donation to a 501(c)3 non-profit organization of the winner’s choice. Larry chose to donate to this check to Stepping Stone Mission, a local soup kitchen in Rocky Mount, VA. Larry loves supporting his local community and stated: “What an honor it is to give to the community that gives so much back to its citizens and helps people each day. We look forward to continuing our relationships within the community.”

Life Recognition Award

Erie Insurance announced that Willard Insurance Agency is a recipient of the Silver Life Recognition Award for outstanding sales and service with Erie Family Life for 2019.


The Silver Award recognizes agencies that have achieved a high level of excellence in life sales. Larry Willard stated, “We are honored to be recognized for meeting the life insurance needs of our clients”.